15 Things You Didn’t Know About The Advertising Industry
At the Cannes Media Festival, experts from the advertising industry discussed the possibilities of using blockchain as a tool to improve the quality of services provided. It is noteworthy that, according to most speakers, advertising today is going through hard times..
The introduction of technology can provide a different perspective on the opportunities for the development of the industry. Advertising agencies will be able to provide favorable conditions for placement due to the openness of accounting for funds. Healthy competition may emerge based on real indicators of placement efficiency on various resources. There will be more interactions with other technologies for better market analysis.
Unilever Global Media spokesman Rob Master believes blockchain will help companies think more about customer needs. He obviously had in mind the wide automation capabilities of many processes..
A sufficient number of teams are developing in the advertising industry today who have decided to take blockchain as the basis of their research. It is quite possible that the revolution is not far off and in the near future the promotion of services and goods will be carried out under new conditions that are beneficial for both consumers and businessmen..
Earlier, we wrote about why advertising on Facebook will not increase the cryptocurrency rate..
text: Evgeniya Likhodey, photo: Cannes Lions International Festival of Creativity